Allstate Driving Status

ChicagoCopywriterChallenge

Allstate’s technology incubator, Arity, was testing ideas for safe driving apps and came up with Driving Status. At first a test-and-learn project, Driving Status eventually became slotted to go to production. Driving Status lets your friends and family know when you’re driving and vice versa, so you can help each other stay safe on the road.

Solution

Through several iterations, I wrote copy for the Driving Status app and its accompanying microsite. I worked with a UX architects, visual designers, product managers, marketing managers, developers and more based out of Chicago and Northern Ireland.

Outcome

Driving Status is set to be released on iOS in 2017.

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