Allstate Accident Aid

ChicagoCopywriterChallenge

Allstate’s technology startup Arity was tasked with creating a U.S. version of eCall, a product that is required in all cars in the U.K. and developed by Bosch. eCall uses a device in the user’s car to detect crashes and automatically dials emergency services for you.

Solution

I worked with UX architects, visual designers, developers, researchers, product managers and more from Allstate and Arity, Bosch and IBM to translate the concept into a iOS and Android product called Accident Aid that is useful and usable for American drivers.

Outcome

Accident Aid was released in December 2016, just in time for the holiday season.

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