Experience

Communications Experience:

Wisconsin Historical Society-Library Archives, Digital Marketing Assistant, 11/09-present

Created and implemented social media marketing plan using Flickr, Twitter, Facebook, Wikipedia, blogging, and the Wisconsin Historical Images website
Increased brand awareness of Wisconsin Historical Images through social media vehicles
Expanded website traffic six percent in one month
Targeted market niches according to monthly WHI image galleries
Increased sales of image prints, scans, and permissions

La Comunidad News, Layout & Ad Designer, Public Relations, Advertising Sales, 7/09-10/09

Designed layout of 20-page print edition using Quark and Adobe Photoshop
Wrote copy for advertisements, press releases, and sales letters
Negotiated contracts with advertisers
Uploaded content, including articles, videos, and ads, to web using content management system
Wrote strategic communication campaign plan, created marketing presentation, and updated media kit
Invoiced customers using QuickBooks

University of Wisconsin Press, Marketing & Copywriting Intern, 2/09-present, Madison, WI

Wrote compelling catalog, book cover and advertising copy for libraries, bookstores, academic professionals, and consumers
Communicated with marketing, sales, and acquisitions staff to ensure accurate and effective marketing
Researched and communicated with authors, sought reviews and permissions from blurbers
Produced social media plan for three titles from Spring 2009 and Fall 2009 catalogs
Coordinated Press-wide website redesign project

The Badger Report, Reporter and Photojournalist, 2/09-5/09, Madison, WI

Pitched and reported news packages for journalism class’ weekly TV broadcast and Web site (http://www.journalism.wisc.edu/j419/webspring09/index.html)
Shot and edited video for news packages
Communicated with team of reporters, photojournalists, producer and associate producer to create a quality newscast

Precision Media (J345: Principles of Strategic Communication), Research Director, 1/09-509, Madison, WI

Led and directed market research for Schwinn motor scooters as part of Principles of Strategic
Communication class
Ran SIMMONS data, conducted surveys and focus groups to understand consumer and public opinion
Formulated situation analysis
Worked with team members to create campaign strategy, creative, media and public relations plans

The Badger Herald, Associate Copy Chief, Copy Editor, 10/08-3/09, Copy Editor, 8/07-3/09, Madison, WI

Edited articles, headlines, subheads, and photo captions for consistency, grammar, and adherence to AP Style and Badger Herald Style
Fact-checked names and events
Formatted pages on Adobe InDesign and performed final edits before sending to the printer
Communicated with editors, designers, and copy editors to meet deadline with a quality product
Created schedules, managed copy department, trained employees
Ran stories through plagiarism detection software

American Cancer Society, Community Relations Intern, 06/06-08/06, Pewaukee, WI

Developed and implemented marketing and fundraising strategies for Midwest Golf Pass fundraiser program
Assisted and worked cooperatively with coworkers on event planning and execution, especially Relay for Life
Communicated with American Cancer Society volunteers and performed office administration tasks

Other Relevant Experience:

Hong Kong Café, Server, 6/08-5/09, Madison, WI

Thomas D. Georgeson Law & Real Estate Office, Receptionist/Assistant, 7/07-08/07, Oconomowoc, WI

Kirby of Waukesha, Telemarketer, 04/05-01/06, Waukesha, WI

Ace Hardware, Cashier, 08/03-10/04, Delafield WI

Community Service/Leadership Experience:

University of Wisconsin Housing, Chadbourne Residential College Coffee House Mission Group Co-Chair, 10/06-5/07, Madison, WI

Live-in position at University of Wisconsin residence hall
Worked with co-chair, other Mission Group staff, house fellows, and residence life coordinators to make Chadbourne a safe and welcoming environment for students
Planned and executed a variety of informal activities including movie nights, mini-golf outing, bands, discussion groups, parties and games nights to complement students’ formal studies
Held weekly meetings and created publicity

Legal Information Center, Volunteer, 10/05-5/06, Madison, WI